How not to sell your eBook and not your soul
the 7 to tips how to not sell an ebook
Published a wonderful book but publish it in German and write English blog entries.
Publish a blog on your website – it will most probably stay unread.
Pay a self publishing portal money to do some marketing. This will not work out.
Change the cover !
Change the Title !
1. Marketing of your Ebook on Twitter
read this article about selling and marketing ebooks on Twitter. It sets the realistic expectations of sales via Twitter to 0%.
2. set up a commerce process on your website
With WordPress and Woo Commerce it is kind of easy to set up a Web Shop. Do not expect visitors to buy. 2 buyers in half a year. Giving it away for free for a limited time period using special offer codes raised the numbers to 5.
3. Make a live reading
That can be great – if you like it and enjoy reading in public. Lovely experience. A lot of input and emotions and a great source of inspiration for you and the listeners.
But to sell an ebook in a live environment is quite hard. May you are equipped with bar codes and smart phone download shop. Would be nicer to have prints available.
4. Give Away offers on Facebook
By measuring click counts and where they come from, publishing something on Facebook lead to 3 new sales in 2 days. Do not assume this quota to continue. It won’t. Friends and Family now got it. You look for the stranger. But they may not look for your book.
5. Don’t Use Ad Words – you just pay for nothing
As working in an innovation space you may get motivated to start some AdWords campaigns. Forget it. The money is gone faster than anyone can spell your name. No click.
6. Continue – never give up
Once started enjoy the fun in the digital selling world. Never start writing blogs to share some experiences. It is like a game – a time killer. Spend your time in real life time with friends and family. Limit your online time to 2minutes per day.
7. Buy a book about Guerilla Marketing – read it
They look nice. Their content seems great. Buy them. Put them in the shelve and do not read them. And please do not follow any of those tips. They will work.